“Should I give up on YouTube?”
“I want to quit YouTube!”
I know many people besides me have asked that question, and made that declaration. And not just new YouTubers. There was one channel I found last year that had over a million subscribers and had hundreds of thousands of views on most of his videos…but the creator had given up on his channel, even though it must have been netting him at least a couple thousand dollars a month.
And that’s what it comes down to for most people: the money. The work (and in some cases, money) they’re putting into making the videos isn’t monetarily worth their while. For example, on the channel I started ten years ago which has over 700 videos, I’m not even making $25 per month. And the most I’ve ever made in a month was $80.
YouTube is noisy.
Then there’s all the noise. I recently wrote about how all the online business stuff I’d gotten into had been stressing me out. A big part of it has to do with the fight to be seen. People say that there’s room for more on YouTube, but the fact is, competition has become fierce in most of the popular topic areas.
On YouTube, that means you have to pay attention to the website’s algorithm and follow the necessary rules to snag the algorithm’s attention. You have to upload with a certain frequency and get a certain number of initial views with each video and get a certain amount of engagement.
When I wrote the above-mentioned post, I’d decided to give up on YouTube altogether.
Except, there’s this calling…
I feel like in this time of my life, God has called me to share what I’ve learned about following Yeshua. With every passing week during the past few months, I’ve felt a stronger and stronger tug to be one of those older women who mentor younger women as mentioned in the book of Titus.
I can only interpret the tug as the Lord speaking to me. And whenever I think about it, I feel a divine confirmation inside my spirit.
The other thing is, as I talked about in this post, just because I’m at a place in life where I can take a permanent vacation, doesn’t mean I’m supposed to. I have gifts and knowledge to share with the world, and the only way for others to find them is for me to market myself.
And YouTube, if you use it correctly, is a great way to market.
My final (ha, ha!) decision
My husband would tell you that my final decisions never are. Nevertheless, I’m going to tell you where I am right now.
I’m going to start a brand new YouTube channel for the express purpose of helping younger women on the spiritual journey. On that channel, I’m going to remain anonymous because I don’t want anyone to idolize me.
I’m going to take an existing channel that has only one video on it at the moment, rename it “Author Emily Josephine,” and use it to market my books. My plan is to write a piece of faith-based flash fiction –between 500 and 1000 words – every week, and video myself reading the story. I’m going to give that channel a year to give me traction. If it’s not working as a good marketing tool by then, I’ll walk away from it.
***UPDATE (before I’ve even published this post!): I’m just not feeling that idea anymore. With every passing day, I feel more strongly that in the foreseeable future, I’m going to be teaching about how to live a truly Spirit-filled and led life, both on YouTube and with books.***
The other channel, I will stick to no matter what because if I can help just one person get serious about following Yeshua, my time and effort that I put into it will be worth more than all the money in the world.
I’m not going to monetize either channel with ads, mainly because I’ve never relished the idea of being on Google’s payroll. I’m not going to play algorithm games, because I like my sanity. I’m going to plan to upload once a week to each channel, but allow myself leeway in that plan.
In case you’re curious, here’s the link to my author channel: https://www.youtube.com/channel/UC-0QHHw6BobMlE3adtpQgVg
I’m writing this post about a month before I publish it, so I hope to have at least two story videos uploaded to the channel by the time you read this.
Get out of the YouTube bondage!
Many creators love making videos for their channels. But if you have a YouTube channel and follow Yeshua, and your channel has started dragging you down, consider the possibility that your disillusionment or discouragement with it may be the Holy Spirit trying to speak to you about making changes regarding your relationship with that platform.
In which case, your next step is to get alone with God and pray.